Monday, February 28, 2011

IamRa











Healing Crystals & Semi-precious stone Bracelets.

Here's part of our collection of bracelets presently available for sale in Mumbai as in other regions.

We have given a brief description of the beneficial properties of every crystal and stone embedded in each piece, so you can choose which suits you best.

Sometimes a crystal / stone "chooses" you. We advise you to pay attention to your calling and follow your instinct, to reap maximum benefits from the power of these wonderful gifts of the universe. Should you require assistance from us, in helping you choose your jewelery, send us a private message and we will be glad to help.

http://www.facebook.com/album.php?aid=41800&id=185378994816131 

If you know what you want and have a specific combination in mind, let us know, so that we can customize a piece for you!

We can also courier your favourite piece of jewelery anywhere in the world!*

You may also email us at:
IamRa.lotus@gmail.com
bluelotus.connect@gmail.com
Available at Buzzaria (New Delhi) and Colour Mantra ( Bangalore)


Remember to say....I AM RA! :)

Wednesday, February 23, 2011

IamRa


IamRa is the 2nd brand of Blue Lotus. With this Brand we are Connecting to & Experiencing the Power of Gems, Crystals & the World of Healing.


"I am the Creative Power" or "I am the Creator" both these statements are represented in IamRa. The Statement IamRa symbolizes for us & for you to believe that we have the Supreme Power & Creativity to pave the way to our own Supremacy. Be Like the Sun.....Be the Sun....Say....IamRA.
 

Here's a little story from the Ancient Times.....

To the Egyptians, the sun represented light, warmth, and growth. This made the sun deity very important and the sun was seen as the ruler of all that he created. All forms of life were believed to have been created by Ra, who called each of them into existence by speaking their secret names. Alternatively humans were created from Ra's tears and sweat, hence the Egyptians call themselves the "Cattle of Ra. The sun disk was either seen as the body or eye of Ra.


Do visit our FB Page to know more about us. 
http://www.facebook.com/pages/IamRa/185378994816131
 



Wednesday, February 2, 2011

BluPear









BluPear is an Indian Ethnic Footwear Brand.
The Embroidery is done by local craftswomen. 

They are extremely friendly to the pocket are sold in a size set which contains 10-12 pieces per style. We have been designing & selling these Chappals for the last 5 years.

The Chappals carry a Tag of Rs 350/- and Rs 400/- (This Price is applicable for India-Taxes Extra)

Available Sizes: 35,36,37,38,39,40,41. 

Currently BluPear is on display in a few select stores in Mumbai, Bangalore, Delhi, Lucknow, Indore and soon in Ujjain.


The Mission--We want to create sustainable livelihood for the people involved not just in manufacturing but bringing forward this beautifully handcrafted product to the masses.

Sunday, January 30, 2011

The Journey of Blue




My adventure with the computer began in 1997 and right then I came up with the name BlueTree google search brought out that it is a real tree existing in Canada.
Many years later actually in 2005 I again searched and found 100's of companies called BlueTree,I am sure many existed before 1997,but at that time didn't have a web presence.
Over the years what people name their organizations and brands etc has fascinated me big time at one time I came up with 22 different names for concept retail stores.

My blog was called MumbaiCalling and then I moved to Delhi..and changed the name....at that time Blue Pebbles is what I connected too.

When I was wondering what to call my business I was very very confused...I love coming up with names...and for everything have 20-50 options..I was doing Landmark then and shared my fascination about Blue as someone there was called Blue Consulting and they went on to talk about Blue Ocean Strategy
Have you heard of it.......something from Wikipedia for you
In the book the authors draw the attention of their readers towards the correlation of success stories across industries and the formulation of strategies that provide a solid base create unconventional success — a strategy termed as “Blue Ocean Strategy”. Unlike the “Red Ocean Strategy”, the conventional approach to business of beating competition derived from the military organization, the “Blue Ocean Strategy” tries to align innovation with utility, price and cost positions. The book mocks at the phenomena of conventional choice between product/service differentiation and lower cost, but rather suggests that both differentiation and lower costs are achievable simultaneously.

I do not believe the competition has to be destroyed and love the blue Ocean Strategy...during the time of Kutir..competition did use Red Ocean Strategy.
For me I have to excel for myself not to be above my competitors.

http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
Awesome stuff

And then the guys who were doing Landmark Forum with me said Blue represents intelligence.I was clear my business would have Blue in it.

 Blue symbolism associates blue with freedom, strength and new beginnings. Blue skies are emblematic of optimism and better opportunities. Blue is the color of loyalty and faith. Blue is power. Blue is also the color of protection. Blue symbolism is nearly universal in meaning. As a result, blue is used in national flags and symbols around the world, including the flag of the United Nations.
http://livingartsoriginals.com/infobluesymbolism.htm

I was debating over various names starting with Blue....when we discovered the :- http://www.bluelotus.com/ ( as mentioned in my first blog post rest was history)

 While in conversation with my logo designer BluPear got born the pun being the hindi of foot is paer..... pronunciation very similar to pear. BluPear is our brand for Indian Ethnic Footwear
My other brand name do not have blue in it but I am partial to blue and to lotus and all ancient cultures :)
I love them all...and very crazy about the Egyptian culture:)

Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the high growth and profits an organization can generate by creating new demand.............

Saturday, January 29, 2011

Blue Lotus -The Name

What a tough time...phew!!! Deciding the name of the business,drove me mad,I thought I had lost it.I had rejected Blue Lotus even though I loved it as it was widely used.I was sad and whatever I liked some body or the other didn't like it,even though it was my business,but names are soooooooooo very important.
Finally a dear darling friend said isn't it important that you use a name you love,rather then worrying about it being common and not available in the .com era :) So that night I shared my predicament with my little sister and she did Google search and came up with a beautiful site on Blue Lotus.....I was sold for good:)
Wow I loved the color Blue and what it stood for and I loved Lotus,you guys have to read what this site says...it is so wow and so very special.

                                                                  www.bluelotus.com

HAPPY READING :)