Wednesday, December 28, 2011

Kaftans by Mimathyma.
Mimathyma a brand owned by Blue Lotus available at Buzzaria.
One of Most Beautiful Butterflies found is The Purple Emperor, called the Mimathyma.
MimaThyma here represents clothing made with painstaking effort as varied and as beautifull as the Butterflies in the world.
Through Mimathyma we are working to bring forward the world of block print,tie and dye,bandhini a tribute to the crafts and crafts persons of Rajasthan.
Modelling by Kashish Sharma and Photography by Aditi Gupta



Kaftan Kashish.2.jpg

Tuesday, December 27, 2011

The Elephants

We are very cute...And very Happy -The Elephants...
We are busy wondering why you haven't taken us home :)
Made by a Fair trade organization...Quality A+.Toys are lab tested.
The organization is working with the diabled and the handicapped.
Available at Buzzaria -011-45793261



Elephants Stuff Toys.jpg

Saturday, December 24, 2011

I believe I can Fly…………………………………now


BY - SHARMILA

I believe I can Fly…………………………………now

If you happen to walk into this store called “Buzzaria”, near Crescent mall, you can see my work, prominently displayed.
Looking back three months, I had no inkling,that my label would be recognized one day, but then I had not counted on Mamta coming along

I called myself an ’Underground Designer’, as I had been operating from a small basement for 7 whole years…… typically like a bird, still in it’s egg, pushing, and yet not strong enough, scared of the known and the unknown.

In our country, if you are a damn good designer, well, that’s not good enough! You need to know marketing, branding, networking, and of course, you need to have DEEP pockets. In short, your creative abilities can take you only so far, and no further.

Inspite of being so passionate about my work, and being a qualified designer ( an A+ from NIFT delhi) I had become a victim of the circumstances and I had reached a deadlock!

And then Buzzaria happened…..

Initially, I had a tough time believing Mamta’s terms, they were too good to be real- my own label, my designs, timely payments, shelf space, a good margin! I started simply because I had nothing to lose. That was September..

Its December now:  I create and only create, because there is Mamta, who just goes on selling.

It’s Christmas time and I am merrily riding on mamta’s vision, as I am sure other designers will soon too.

THANK YOU MAMTA



Sharmila's creation.Modelling by Kashish Sharma. Photography by Aditi Gupta

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