Friday, January 6, 2012

Buzzaria DELHI’S BEST NEW SHOP (in TimeOut magazine Nov 2011)


In a city where kitsch is king, a new store with its whimsical wares is sure to create the right buzz. Welcome Buzzaria: a loud mela of kitsch and Indo-Western merchandise.
Mango walls with pink paisley greet you at the entrance. The inside is a mélange of every possible hue. Variously coloured portions of the walls provide a backdrop to the different brands, merging perfectly with the bright merchandise.
After running Tribal Route in Mumbai, owner Mamta Mamta returned to the city with a new store under the umbrella of her mother brand Blue Lotus. Buzzaria has six in-house and over 20 others brands at present. Each range has a different story to tell. If you are in the mood for an ethnic shopping spree, turn to hand-embroidered chappals from BluPear, healing crystals from IamRa, vibrant kaftans with block prints and beadwork from Mimathyma, or brocade silk bikini cholis paired with ghaghra skirts from Meri Jaan.
In a philanthropic mood? The chunky pearl-and-kundan handmade jewellery from Hands On (run by an NGO) or stuffed toy owls made by autistic children are sure to make you feel better about spending. And the rustic home accessories made of guava wood, coconuts shells and other natural materials from EcoStorey certainly get the green signal from us.
However, if kitsch’s your thing, jump with joy, as the store is the first to bring Mumbai brands Quirkbox and Bechain Nagri to our city. Slip into kooky pop-art dresses, shorts and jackets from Quirkbox, give vent to your mixed emotions with T-shirts from Ediots, overdose on Bollywood with bags and clutches from Item Number, and finally, try matching the illustrations of NID designers with your own doodles in notebooks from Bechain Nagri.  
Before you decide to make a pit stop at this little shop though, be forewarned that it’s not likely to be a quick stop. And once the store ropes in new brands and expands out to fill its basement and first floors, the hours spent browsing here could lengthen to days. Akshita Nahar
F- 343 Bhram House, Old MB Road, Lado Sarai (4579-3261). Qutab Minar. Daily 11am-9pm. Products from Rs.25.


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