I believe I can Fly…………………………………now

BY - SHARMILA

I believe I can Fly…………………………………now

If you happen to walk into this store called “Buzzaria”, near Crescent mall, you can see my work, prominently displayed.

Looking back three months, I had no inkling,that my label would be recognized one day, but then I had not counted on Mamta coming along

I called myself an ’Underground Designer’, as I had been operating from a small basement for 7 whole years…… typically like a bird, still in it’s egg, pushing, and yet not strong enough, scared of the known and the unknown.

In our country, if you are a damn good designer, well, that’s not good enough! You need to know marketing, branding, networking, and of course, you need to have DEEP pockets. In short, your creative abilities can take you only so far, and no further.

Inspite of being so passionate about my work, and being a qualified designer ( an A+ from NIFT delhi) I had become a victim of the circumstances and I had reached a deadlock!

And then Buzzaria happened…..

Initially, I had a tough time believing Mamta’s terms, they were too good to be real- my own label, my designs, timely payments, shelf space, a good margin! I started simply because I had nothing to lose. That was September..

Its December now:  I create and only create, because there is Mamta, who just goes on selling.

It’s Christmas time and I am merrily riding on mamta’s vision, as I am sure other designers will soon too.

THANK YOU MAMTA

Sharmila's creation.Modelling by Kashish Sharma. Photography by Aditi Gupta