Wednesday, December 28, 2011

Kaftans by Mimathyma.
Mimathyma a brand owned by Blue Lotus available at Buzzaria.
One of Most Beautiful Butterflies found is The Purple Emperor, called the Mimathyma.
MimaThyma here represents clothing made with painstaking effort as varied and as beautifull as the Butterflies in the world.
Through Mimathyma we are working to bring forward the world of block print,tie and dye,bandhini a tribute to the crafts and crafts persons of Rajasthan.
Modelling by Kashish Sharma and Photography by Aditi Gupta



Kaftan Kashish.2.jpg

Tuesday, December 27, 2011

The Elephants

We are very cute...And very Happy -The Elephants...
We are busy wondering why you haven't taken us home :)
Made by a Fair trade organization...Quality A+.Toys are lab tested.
The organization is working with the diabled and the handicapped.
Available at Buzzaria -011-45793261



Elephants Stuff Toys.jpg

Saturday, December 24, 2011

I believe I can Fly…………………………………now


BY - SHARMILA

I believe I can Fly…………………………………now

If you happen to walk into this store called “Buzzaria”, near Crescent mall, you can see my work, prominently displayed.
Looking back three months, I had no inkling,that my label would be recognized one day, but then I had not counted on Mamta coming along

I called myself an ’Underground Designer’, as I had been operating from a small basement for 7 whole years…… typically like a bird, still in it’s egg, pushing, and yet not strong enough, scared of the known and the unknown.

In our country, if you are a damn good designer, well, that’s not good enough! You need to know marketing, branding, networking, and of course, you need to have DEEP pockets. In short, your creative abilities can take you only so far, and no further.

Inspite of being so passionate about my work, and being a qualified designer ( an A+ from NIFT delhi) I had become a victim of the circumstances and I had reached a deadlock!

And then Buzzaria happened…..

Initially, I had a tough time believing Mamta’s terms, they were too good to be real- my own label, my designs, timely payments, shelf space, a good margin! I started simply because I had nothing to lose. That was September..

Its December now:  I create and only create, because there is Mamta, who just goes on selling.

It’s Christmas time and I am merrily riding on mamta’s vision, as I am sure other designers will soon too.

THANK YOU MAMTA



Sharmila's creation.Modelling by Kashish Sharma. Photography by Aditi Gupta

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Wednesday, November 30, 2011

Monday, July 25, 2011

Blue Business Junction: The Exhibition @Gurgaon

Blue Business Junction: The Exhibition @Gurgaon: "Last weekend we had taken over my friend Sangeeta’s living room and her life :) My very own Indian Bazaar …was born in April 2011.A..."

The Exhibition @Gurgaon




Last weekend we had taken over my friend Sangeeta’s 
living room and her life :)


My very own Indian Bazaar…was born in April 2011.An experiment, which brought immense happiness, contentment and excitement .Me and the family whose home I had taken over all were so exhilarated with the entire experience that I repeated the entire exercise, a month later.Voila!!! We were very successful, yet again, being in love with retail, I was super excited.Two months in a row, same location, both the exhibitions super successes…WOW!

I tried counting the number of colors,failed miserably:)



The first exhibition, the first customer was my friend Sangeeta and she asked me to hold an exhibition at her home. I dilly dallied for couple of months and then kind of closed in on some date.Spreading the word, sending sms, emails, designing the marketing all brings up lots of harrowed folks, but, then the adrenalin rush when the final products are all ready is a great ego booster.This time we had designed a poster, first time we saw all our brands on a single surface, felt GOOD!Designing each logo, coming up with the brand idea and then the brand name, most of it, is though, all jumbled up inside you and from the clutter; you have to reach the space of complete clarity.This process takes sometimes very little time and sometimes, months and years.    






                                         We are a start up, and like any start up have lots of teething issues, and also I found people cannot fathom the variety of brands, it will eventually sink in…The entire idea being so new.At the end of this exhibition, I felt the exhibition requires its own unique identity, Moving Bazaar,Bazaar on the Move, Home Bazaar, and many such options floated around and then I decided on “Weekend Buzzaria”


I am sure the Giraffe never expected this 
My team and I met Sangeeta and her family and all her friends, for those three days we were part of their lives. Phoebe the 6-month-old Yorkshire terrier stole our heart. The domestic help, the two maids who informed me when I entered ,Oh she won’t answer her phone as she is not near her phone:) this was in response to my query of where is Sangeeta? They loved the stuff and spent hours helping us set up the Bazaar, and what do I find, the next day, they came shopping and not only that they invited their friends too. This was simply fantastic. 


The BluPear Chappals crossed all income barriers :)


Sangeeta’s mother in law and sister in law live on the ground floor. Aunty I have known for 30 odd years as Sangeeta’s husband Vicky (Vivek Chopra) is my classmate from school. Though this was the first time, I was getting an opportunity to show her, what I do. I had brought everything to her doorstep.


Aunty Sukirta is an energy healer, has been teaching Reiki for a very long time. She does PLR sessions, angel card readings, crystal therapy, theta healing etc, so Aunty does not really go on regular shopping jaunts. When I saw my Bazaar from her eyes, I felt so good…so very good.


A friend’s friend Anjuli visited with her friend and they were amazed at the range of products, they fell in love, with the Skirts, the Chappals and the Jewelry. They shopped to their hearts content, continuously declaring that they are very conservative shoppers, they do not know what has come over them. Then they came back the next day, Ira, with her daughter who was wearing her mother’s slippers bought the previous day. Oh, I was on cloud nine seeing this little girl smiling her feet dazzling with the silver BluPear Chappals, and she bought one more for her daughter & her daughter’s friend. Anjuli came back too with her husband to look for more skirts,Mimathyma skirts were a big hit.
All tables were covered with Jewelry - no food here :)


The star of the show though was Shweta Chopra, Sangeeta’s daughter; her birthday is around the corner.All her aunts bought her gifts of her choice; she got herself lots n lots of Mimathyma skirts.Shweta is in first Year College and is not into truly ethnic Indian attire, but she loved the skirts as they appealed to her as fun n young and yet Indian enough to make her mom happy that she was willing to wear something other than her shorts.I am sure we will come back to the Chopra household this time invited by Shweta, next year, very close to her birthday…Ha-Ha


Vir for the first time saw so many women all in the span of 3 days shopping to their hearts content:)and that too at his home. Moreover, of course when we had issues, with the tempo guy and the packing staff, not turning up and dear Vir, even with his fractured arm, decided to assist us in best possible fashion. You see he was the man of the house for those 3 days as his dad was out of town.


Namita,Sangeeta’s sister in law, came straight from school, she is a teacher, she looked at me with her twinkling eyes and said you know I saw your poster I had to come straight to the first floor, without even going home for lunch, I just couldn’t resist. The glee I saw made me forget all the stress n strain of setting up the bazaar:)


I can go on and on about Sangeeta’s hospitality, the lovely coffee, the food, the garden her lovely home and her smiling and calm face, but she will make mince meat of me:)
Oh I can surely tell you she is a wonderful Business Coach, and also completely involved in running the training workshops on Productivity.(Mission Control Productivity Workshop)


I also got a chance to meet my school batchmate Kamal, after some 30 odd years. He spent practically an hour pouring over all the jewelry and picking up stuff for his nieces, daughter and wife. It was very gratifying to see that a Man could also go through such a humungous range ofproducts and ask us the why and how’s about many of the pieces.


Our bazaar did attract a fan from FB Arunima, who came in saying she saw the Chappals on FB, bought one pair, went out down the stairs and after few minutes came back and said give me the other one too.
I think that has been the fastest return customer :)


Thanks Anu Behl for coming all the way from GK2....for the IamRa Bracelets


Thanks Nilufer for taking our visiting cards to your dinner party :)
Thanks Kiku, Meena, Nandini.
Thanks Kavita, Sagrika, Anita, Anu, Dr Deepika, Kanika, Mehek, Sarviki, Urmi and all the other whose names I could not gather. 
Special thanks to the gentleman who came and asked for the cards with store address and said we look forward to visiting your store, start it soon. He spent an hour choosing stuff for his wife and daughters.
Special thanks to Sonu Vandanaa ChhabraSonia Sharma (I am sure you saw your groove), Preiti Singh, Sumita Pant Joshi


We are still, fine-tuning, the art of moving our goodies. Moreover, while going to Gurgaon found us in a very helpless situation. In walked an old friend Sunil heading back to Gurgaon and offered to carry a carload of stuff:) And in the bargain i discovered he is a collector and one of his passions is to collect Hundis (Promissory Notes) Then on our way, back I asked my cargo person who happens to be Sunil too, to help us out, he and his dad came to take the stuff but the helpers did not turn up:( Sunil who now turned into an angel moved all the big boxes all by himself and got us home well before it turned midnight :)If anyone is looking for a good cargo guy Gautam Roadways are good people.


Now off to do more planning work for the next one this one is atAabha’s home in.Noida

Love n Happiness n Happy Shopping 

Mamta Mamta
















Monday, May 30, 2011

My Very Own India Bazaar II

After the completion of a successful event for the second time where in the 

The Idea of My Own India Bazaar is to offer products to customers from different walks of life, wherein the products are manufactured across the country & some from outside of it too, some rich in culture & tradition, some that heal, some that are unique, some that are eco friendly, some manufactured by rural women, some by women who have self empowered themselves. The effort here is to make such exhibitions a regular affair where all included starting from the craftswomen, the embroider, the hand block printer, the manufacturer, the employees of the manufacturer, the designers, the marketing team  basically all included in bringing forth the product get a sustainable income.

Have posted a few pictures for all of you to get an Idea about the Bazaar & make the effort of making your presence felt in the next one. Do keep a watch on this link for the next Bazaar

http://www.facebook.com/TheEntrepreneurAlchemist















Below are the links to our pages-Do have a Dekho




Tuesday, May 17, 2011

Blue Business Junction: Exhibition of Indian Ethnic Fashion and Accessories

Blue Business Junction: Exhibition of Indian Ethnic Fashion and Accessories

Exhibition of Indian Ethnic Fashion and Accessories

The Idea of My Own India Bazaar is to offer products to customers from different walks of life, wherein the products are manufactured across the country & some from outside of it too, some rich in culture & tradition, some that heal, some that are unique, some that are eco friendly, some manufactured by rural women, some by women who have self empowered themselves. The effort here is to make such exhibitions a regular affair where all included starting from the craftswomen, the embroider, the hand block printer, the manufacturer, the employees of the manufacturer, the designers, the marketing team  basically all included in bringing forth the product get a sustainable income.
















Attached is the Link of a an Event that turned out to be a success & a few photographs to accompany the Event.

http://www.facebook.com/event.php?eid=190422201002798

Monday, February 28, 2011

IamRa











Healing Crystals & Semi-precious stone Bracelets.

Here's part of our collection of bracelets presently available for sale in Mumbai as in other regions.

We have given a brief description of the beneficial properties of every crystal and stone embedded in each piece, so you can choose which suits you best.

Sometimes a crystal / stone "chooses" you. We advise you to pay attention to your calling and follow your instinct, to reap maximum benefits from the power of these wonderful gifts of the universe. Should you require assistance from us, in helping you choose your jewelery, send us a private message and we will be glad to help.

http://www.facebook.com/album.php?aid=41800&id=185378994816131 

If you know what you want and have a specific combination in mind, let us know, so that we can customize a piece for you!

We can also courier your favourite piece of jewelery anywhere in the world!*

You may also email us at:
IamRa.lotus@gmail.com
bluelotus.connect@gmail.com
Available at Buzzaria (New Delhi) and Colour Mantra ( Bangalore)


Remember to say....I AM RA! :)

Wednesday, February 23, 2011

IamRa


IamRa is the 2nd brand of Blue Lotus. With this Brand we are Connecting to & Experiencing the Power of Gems, Crystals & the World of Healing.


"I am the Creative Power" or "I am the Creator" both these statements are represented in IamRa. The Statement IamRa symbolizes for us & for you to believe that we have the Supreme Power & Creativity to pave the way to our own Supremacy. Be Like the Sun.....Be the Sun....Say....IamRA.
 

Here's a little story from the Ancient Times.....

To the Egyptians, the sun represented light, warmth, and growth. This made the sun deity very important and the sun was seen as the ruler of all that he created. All forms of life were believed to have been created by Ra, who called each of them into existence by speaking their secret names. Alternatively humans were created from Ra's tears and sweat, hence the Egyptians call themselves the "Cattle of Ra. The sun disk was either seen as the body or eye of Ra.


Do visit our FB Page to know more about us. 
http://www.facebook.com/pages/IamRa/185378994816131